Illuminated Apparel

Deal

Interactive glow t-shirts

Season 14 · Ep 11 Fashion & BeautyAired 15 January 2017

Illuminated Apparel is a interactive glow t-shirts that got its big break on Dragons’ Den in Season 14, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Rob Manley stepped onto the carpet in Season 14, Episode 11 in the episode that aired 15 January 2017. Illuminated Apparel, the interactive glow t-shirts, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

The ask was £50,000 for 20% of the company, an implied valuation of £250K.

A deal was struck.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Is Illuminated Apparel still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Illuminated Apparel?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Illuminated Apparel get a deal on Dragons’ Den?

Yes. Illuminated Apparel closed a deal.

What season of Dragons’ Den was Illuminated Apparel on?

Illuminated Apparel appeared in Season 14, Episode 11, which aired 15 January 2017.

How much was Illuminated Apparel asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

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