Imp and Maker
No DealPersonalised gift hampers
Imp and Maker is a personalised gift hampers that got its big break on Dragons’ Den in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 10%
- Offered equity
- £1M
- Sought valuation
Founder Sarah Louise Fairburn stepped onto the carpet in Season 22, Episode 12 in the episode that aired 16 October 2025. Imp and Maker, the personalised gift hampers, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £100,000 for 10% of the company, an implied valuation of £1M.
No deal. Every dragon declined, and Imp and Maker walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Imp and Maker?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Imp and Maker get a deal on Dragons’ Den?
No. Imp and Maker pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was Imp and Maker on?
Imp and Maker appeared in Season 22, Episode 12, which aired 16 October 2025.
How much was Imp and Maker asking for on Dragons’ Den?
The founders asked for £100,000 for 10% of the company, a £1M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
