Impact Items Ltd

No Deal

Glazed putty with multi-purpose use

Season 6 · Ep 2 OtherAired 28 July 2008

Best known from its Dragons’ Den appearance, Impact Items Ltd is a glazed putty with multi-purpose use in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Jeremy Whitticase walked into the Den in Season 6, Episode 2 in the episode that aired 28 July 2008. Impact Items Ltd, the glazed putty with multi-purpose use, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and Impact Items Ltd left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Impact Items Ltd was one of 66 businesses to pitch in Season 6, where 14 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Impact Items Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Impact Items Ltd get a deal on Dragons’ Den?

No. Impact Items Ltd pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Impact Items Ltd on?

Impact Items Ltd appeared in Season 6, Episode 2, which aired 28 July 2008.

How much was Impact Items Ltd asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.