Isis Adventure Series

No Deal

Adult adventure puzzles and treasure hunts leading to cash rewards

Season 4 · Ep 6 OtherAired 21 March 2007

Best known from its Dragons’ Den appearance, Isis Adventure Series is a adult adventure puzzles and treasure hunts leading to cash rewards in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 50%
Offered equity: £400K
Sought valuation

Andrew Reeves and Dave Thomas walked into the Den in Season 4, Episode 6 in the episode that aired 21 March 2007. Isis Adventure Series, the adult adventure puzzles and treasure hunts leading to cash rewards, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £200,000 for a 50% stake, which valued the company at £400K.

The dragons passed, and Isis Adventure Series left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Isis Adventure Series was one of 52 businesses to pitch in Season 4, where 10 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Isis Adventure Series?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Isis Adventure Series get a deal on Dragons’ Den?

No. Isis Adventure Series pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Isis Adventure Series on?

Isis Adventure Series appeared in Season 4, Episode 6, which aired 21 March 2007.

How much was Isis Adventure Series asking for on Dragons’ Den?

The founders asked for £200,000 for 50% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.