UK · BBC · Season 23 · Episode 4
Low-sugar, high-protein cookies.
Aired 19 February 2026 · Pitched by Alex Brassill and Sean Brassill
Alex and Sean Brassill pitched a cookie brand positioned around lower sugar and higher protein. The company entered voluntary liquidation before the recorded episode aired, so this entry does not provide a current purchase link.
Alex Brassill and Sean Brassill asked for £100,000 for 5% equity.
The pitch ended without an investment agreement.
An agreement on the programme does not establish that an investment completed after filming.
Fashion & Beauty
Sea-moss supplement and wellness-products brand.
Explore the pitch →An offer of £100,000 for 30% equity from Steven Bartlett and Peter Jones and Tinie Tempah was accepted on air.
An agreement on the programme does not establish that an investment completed after filming.
Sports & Outdoors
Corporate charity sports events.
Explore the pitch →The pitch ended without an investment agreement.
An agreement on the programme does not establish that an investment completed after filming.
Health & Wellness
Gripping aids and everyday-living adaptations for people with reduced hand function.
Explore the pitch →The pitch ended without an investment agreement.
An agreement on the programme does not establish that an investment completed after filming.