Juliettes Interiors

No Deal

Luxury furniture fittings

Season 6 · Ep 6 OtherAired 25 August 2008

Best known from its Dragons’ Den appearance, Juliettes Interiors is a luxury furniture fittings in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£106K
Asked for: 20%
Offered equity: £530K
Sought valuation

Juliette Thomas walked into the Den in Season 6, Episode 6 in the episode that aired 25 August 2008. Juliettes Interiors, the luxury furniture fittings, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £106,000 for a 20% stake, which valued the company at £530K.

The dragons passed, and Juliettes Interiors left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Juliettes Interiors was one of 66 businesses to pitch in Season 6, where 14 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Juliettes Interiors?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Juliettes Interiors get a deal on Dragons’ Den?

No. Juliettes Interiors pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Juliettes Interiors on?

Juliettes Interiors appeared in Season 6, Episode 6, which aired 25 August 2008.

How much was Juliettes Interiors asking for on Dragons’ Den?

The founders asked for £106,000 for 20% of the company, a £530K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.