Just Bee Drinks

No Deal

Honey-infused, fruit-flavoured water

Season 14 · Ep 12 OtherAired 29 January 2017

Just Bee Drinks, the honey-infused, fruit-flavoured water, landed on the national radar after pitching the dragons in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 10%
Offered equity: £650K
Sought valuation

Joe Harper and Andy Sugden faced the dragons in Season 14, Episode 12 in the episode that aired 29 January 2017. Just Bee Drinks, the honey-infused, fruit-flavoured water, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £65,000 in exchange for 10% equity, putting a £650K valuation on the business.

Just Bee Drinks couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 14, 21 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Just Bee Drinks?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Just Bee Drinks get a deal on Dragons’ Den?

No. Just Bee Drinks pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Just Bee Drinks on?

Just Bee Drinks appeared in Season 14, Episode 12, which aired 29 January 2017.

How much was Just Bee Drinks asking for on Dragons’ Den?

The founders asked for £65,000 for 10% of the company, a £650K valuation.

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