Just Lend
DealFinancial loan management for borrowing from family and friends.
Just Lend is a financial loan management for borrowing from family and friends that got its big break on Dragons’ Den in Season 20, and convinced StevenBartlett to invest.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 10%
- Offered equity
- £1M
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Craig Smith stepped onto the carpet in Season 20, Episode 2 in the episode that aired 12 January 2023. Just Lend, the financial loan management for borrowing from family and friends, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £100,000 for 10% of the company, an implied valuation of £1M.
StevenBartlett made the deal.
Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Just Lend still in business?
Read our 2026 update on where the company is now.
Sold on Just Lend?
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Frequently asked questions
Where can I buy Just Lend?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Just Lend get a deal on Dragons’ Den?
Yes. Just Lend closed a deal, with StevenBartlett.
Which dragon invested in Just Lend?
StevenBartlett invested in Just Lend.
What season of Dragons’ Den was Just Lend on?
Just Lend appeared in Season 20, Episode 2, which aired 12 January 2023.
How much was Just Lend asking for on Dragons’ Den?
The founders asked for £100,000 for 10% of the company, a £1M valuation.
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