Just Wears
No DealCellulosic fibre-based men's underwear range
Best known from its Dragons’ Den appearance, Just Wears is a cellulosic fibre-based men's underwear range in Season 17, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
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- Asked for
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- Offered equity
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- Sought valuation
Alex Walsh and Yang Liu walked into the Den in Season 17, Episode 13 in the episode that aired 5 April 2020. Just Wears, the cellulosic fibre-based men's underwear range, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The dragons passed, and Just Wears left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
Just Wears was one of 69 businesses to pitch in Season 17, where 26 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Just Wears?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Just Wears get a deal on Dragons’ Den?
No. Just Wears pitched the dragons but left Season 17 without a deal.
What season of Dragons’ Den was Just Wears on?
Just Wears appeared in Season 17, Episode 13, which aired 5 April 2020.
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