Laser DIY

No Deal

Laser operated spirit level

Season 1 · Ep 2 OtherAired 11 January 2005

Best known from its Dragons’ Den appearance, Laser DIY is a laser operated spirit level in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Nigel Williams walked into the Den in Season 1, Episode 2 in the episode that aired 11 January 2005. Laser DIY, the laser operated spirit level, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Laser DIY left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Laser DIY was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Laser DIY?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Laser DIY get a deal on Dragons’ Den?

No. Laser DIY pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Laser DIY on?

Laser DIY appeared in Season 1, Episode 2, which aired 11 January 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.