Layline Bed Sheets

No Deal

Bed sheet with line determining space for each sleeper

Season 6 · Ep 1 OtherAired 21 July 2008

Best known from its Dragons’ Den appearance, Layline Bed Sheets is a bed sheet with line determining space for each sleeper in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Jon Foster-Smith and Rose Adams walked into the Den in Season 6, Episode 1 in the episode that aired 21 July 2008. Layline Bed Sheets, the bed sheet with line determining space for each sleeper, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.

The dragons passed, and Layline Bed Sheets left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Layline Bed Sheets was one of 66 businesses to pitch in Season 6, where 14 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Layline Bed Sheets?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Layline Bed Sheets get a deal on Dragons’ Den?

No. Layline Bed Sheets pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Layline Bed Sheets on?

Layline Bed Sheets appeared in Season 6, Episode 1, which aired 21 July 2008.

How much was Layline Bed Sheets asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.