Lemongold

No Deal

Gourmet home party events organiser

Season 5 · Ep 6 OtherAired 26 November 2007

Lemongold is a gourmet home party events organiser that got its big break on Dragons’ Den in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: —
Offered equity: —
Sought valuation

Founder Ruby Spolia and Amita Simons stepped onto the carpet in Season 5, Episode 6 in the episode that aired 26 November 2007. Lemongold, the gourmet home party events organiser, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Lemongold walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Lemongold?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Lemongold get a deal on Dragons’ Den?

No. Lemongold pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Lemongold on?

Lemongold appeared in Season 5, Episode 6, which aired 26 November 2007.

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