L’hood
No DealBio-degradable head-wear
L’hood, the bio-degradable head-wear, landed on the national radar after pitching the dragons in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £150K
- Asked for
- 15%
- Offered equity
- £1M
- Sought valuation
Carolyn Asome and Phil Moore faced the dragons in Season 22, Episode 12 in the episode that aired 16 October 2025. L’hood, the bio-degradable head-wear, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.
They came in asking £150,000 in exchange for 15% equity, putting a £1M valuation on the business.
L’hood couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 22, 32 of 55 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy L’hood?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did L’hood get a deal on Dragons’ Den?
No. L’hood pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was L’hood on?
L’hood appeared in Season 22, Episode 12, which aired 16 October 2025.
How much was L’hood asking for on Dragons’ Den?
The founders asked for £150,000 for 15% of the company, a £1M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
