Liquiproof

Deal

Waterproof coating for footwear, hats and clothing

Season 13 · Ep 11 Fashion & BeautyAired 3 January 2016

Liquiproof, the waterproof coating for footwear, hats and clothing, landed on the national radar after pitching the dragons in Season 13, and convinced Touker Suleyman to invest.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 5%
Offered equity: £2M
Sought valuation: £100K
Deal amount: 50%
Deal equity: £200K
Deal valuation

Caner Veli faced the dragons in Season 13, Episode 11 in the episode that aired 3 January 2016. Liquiproof, the waterproof coating for footwear, hats and clothing, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

They came in asking £100,000 in exchange for 5% equity, putting a £2M valuation on the business.

Touker Suleyman made the deal at £100,000 for 50% equity. That priced the company at £200K, a haircut from the £2M the founders walked in asking for, which is how negotiations in the Den usually go.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Touker Suleyman£100K

Is Liquiproof still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Liquiproof?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Liquiproof get a deal on Dragons’ Den?

Yes. Liquiproof closed a deal for £100,000 in exchange for 50% equity, with Touker Suleyman.

Which dragon invested in Liquiproof?

Touker Suleyman invested in Liquiproof (£100,000 total as aired).

What season of Dragons’ Den was Liquiproof on?

Liquiproof appeared in Season 13, Episode 11, which aired 3 January 2016.

How much was Liquiproof asking for on Dragons’ Den?

The founders asked for £100,000 for 5% of the company, a £2M valuation.

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