Luckner's Auctioneers

No Deal

Online auction house

Season 6 · Ep 7 OtherAired 1 September 2008

Best known from its Dragons’ Den appearance, Luckner's Auctioneers is a online auction house in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: —
Offered equity: —
Sought valuation

Simon and Gaby Luckner walked into the Den in Season 6, Episode 7 in the episode that aired 1 September 2008. Luckner's Auctioneers, the online auction house, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Luckner's Auctioneers left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Luckner's Auctioneers was one of 66 businesses to pitch in Season 6, where 14 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Luckner's Auctioneers?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Luckner's Auctioneers get a deal on Dragons’ Den?

No. Luckner's Auctioneers pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Luckner's Auctioneers on?

Luckner's Auctioneers appeared in Season 6, Episode 7, which aired 1 September 2008.

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