Magic Santa Letters

No Deal

Online personalised Christmas messages

Season 15 · Ep 9 OtherAired 26 December 2017

Best known from its Dragons’ Den appearance, Magic Santa Letters is a online personalised christmas messages in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: —
Offered equity: —
Sought valuation

Emma Blower and Nick Stacey walked into the Den in Season 15, Episode 9 in the episode that aired 26 December 2017. Magic Santa Letters, the online personalised christmas messages, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Magic Santa Letters left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Magic Santa Letters was one of 58 businesses to pitch in Season 15, where 26 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Magic Santa Letters?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Magic Santa Letters get a deal on Dragons’ Den?

No. Magic Santa Letters pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Magic Santa Letters on?

Magic Santa Letters appeared in Season 15, Episode 9, which aired 26 December 2017.

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