Malagassy Ltd

No Deal

Ethical chocolate, coffee and spice snacks

Season 5 · Ep 7 OtherAired 3 December 2007

Malagassy Ltd, the ethical chocolate, coffee and spice snacks, landed on the national radar after pitching the dragons in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 10%
Offered equity: £1.5M
Sought valuation

Neil Kelsall faced the dragons in Season 5, Episode 7 in the episode that aired 3 December 2007. Malagassy Ltd, the ethical chocolate, coffee and spice snacks, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £150,000 in exchange for 10% equity, putting a £1.5M valuation on the business.

Malagassy Ltd couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Malagassy Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Malagassy Ltd get a deal on Dragons’ Den?

No. Malagassy Ltd pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Malagassy Ltd on?

Malagassy Ltd appeared in Season 5, Episode 7, which aired 3 December 2007.

How much was Malagassy Ltd asking for on Dragons’ Den?

The founders asked for £150,000 for 10% of the company, a £1.5M valuation.

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