Mamka

No Deal

Online retail

Season 10 · Ep 3 OtherAired 23 September 2012

Mamka, the online retail, landed on the national radar after pitching the dragons in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 10%
Offered equity: £2M
Sought valuation

Matthew Conridge faced the dragons in Season 10, Episode 3 in the episode that aired 23 September 2012. Mamka, the online retail, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £200,000 in exchange for 10% equity, putting a £2M valuation on the business.

Mamka couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Mamka?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Mamka get a deal on Dragons’ Den?

No. Mamka pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Mamka on?

Mamka appeared in Season 10, Episode 3, which aired 23 September 2012.

How much was Mamka asking for on Dragons’ Den?

The founders asked for £200,000 for 10% of the company, a £2M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.