Medicines Direct

Medicines Direct

No Deal

Telephone ordering of long-term prescriptions

Season 9 · Ep 10OtherAired 3 October 2011

Medicines Direct is a telephone ordering of long-term prescriptions that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for
Offered equity
Sought valuation
No deal

Founder Rob Forde and Dr John Blenkinsopp stepped onto the carpet in Season 9, Episode 10 in the episode that aired 3 October 2011. Medicines Direct, the telephone ordering of long-term prescriptions, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Medicines Direct walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Medicines Direct?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Medicines Direct get a deal on Dragons’ Den?

No. Medicines Direct pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Medicines Direct on?

Medicines Direct appeared in Season 9, Episode 10, which aired 3 October 2011.

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