Miruji Health

No Deal

Massage chair combined mind coaching audios

Season 9 · Ep 1 OtherAired 31 July 2011

Miruji Health is a massage chair combined mind coaching audios that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Founder Alan Sharrock stepped onto the carpet in Season 9, Episode 1 in the episode that aired 31 July 2011. Miruji Health, the massage chair combined mind coaching audios, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 10% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and Miruji Health walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Miruji Health?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Miruji Health get a deal on Dragons’ Den?

No. Miruji Health pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Miruji Health on?

Miruji Health appeared in Season 9, Episode 1, which aired 31 July 2011.

How much was Miruji Health asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.