My Babiieltd

No Deal

Buggy that incorporates a changing table

Season 8 · Ep 10 OtherAired 13 September 2010

My Babiieltd, the buggy that incorporates a changing table, landed on the national radar after pitching the dragons in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Adam Phillips faced the dragons in Season 8, Episode 10 in the episode that aired 13 September 2010. My Babiieltd, the buggy that incorporates a changing table, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 10% equity, putting a £1M valuation on the business.

My Babiieltd couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 8, 17 of 81 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy My Babiieltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did My Babiieltd get a deal on Dragons’ Den?

No. My Babiieltd pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was My Babiieltd on?

My Babiieltd appeared in Season 8, Episode 10, which aired 13 September 2010.

How much was My Babiieltd asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.