Natural & Noble / Dog by the Hob from its official website

UK · BBC · Season 23 · Episode 6

Natural & Noble / Dog by the Hob

DIY drinks kits and bake-at-home dog biscuit kits.

Aired 5 March 2026 · Pitched by Gordon Leatherdale

Gordon Leatherdale brought two kit brands to the Den: Natural & Noble’s make-your-own drinks and Dog by the Hob’s bake-at-home dog biscuits. The Natural & Noble site explains the drinks range and the pitch.

Visit the official site ↗

The pitch

Gordon Leatherdale asked for £100,000 for 10% equity.

Reveal on-air result for Natural & Noble / Dog by the Hob

Gordon declined a joint offer from Peter Jones and Deborah Meaden of £100,000 for 40% equity.

An agreement on the programme does not establish that an investment completed after filming.

All pitches from this episode →

Also in Episode 6