North Wrestling
No DealPro-wrestling promotion
North Wrestling, the pro-wrestling promotion, landed on the national radar after pitching the dragons in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 25%
- Offered equity
- £240K
- Sought valuation
Andrew Bowers faced the dragons in Season 22, Episode 13 in the episode that aired 23 October 2025. North Wrestling, the pro-wrestling promotion, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
They came in asking £60,000 in exchange for 25% equity, putting a £240K valuation on the business.
North Wrestling couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 22, 32 of 55 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy North Wrestling?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did North Wrestling get a deal on Dragons’ Den?
No. North Wrestling pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was North Wrestling on?
North Wrestling appeared in Season 22, Episode 13, which aired 23 October 2025.
How much was North Wrestling asking for on Dragons’ Den?
The founders asked for £60,000 for 25% of the company, a £240K valuation.
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