Nova Flo

No Deal

Water-overflow protection device

Season 3 · Ep 1 OtherAired 3 August 2006

Nova Flo, the water-overflow protection device, landed on the national radar after pitching the dragons in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 10%
Offered equity: £1.5M
Sought valuation

James Barnham and Ian Sillett faced the dragons in Season 3, Episode 1 in the episode that aired 3 August 2006. Nova Flo, the water-overflow protection device, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £150,000 in exchange for 10% equity, putting a £1.5M valuation on the business.

Nova Flo couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 3, 8 of 73 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Nova Flo?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Nova Flo get a deal on Dragons’ Den?

No. Nova Flo pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Nova Flo on?

Nova Flo appeared in Season 3, Episode 1, which aired 3 August 2006.

How much was Nova Flo asking for on Dragons’ Den?

The founders asked for £150,000 for 10% of the company, a £1.5M valuation.

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