Nuddy

No Deal

Eco-friendly skincare products

Season 20 · Ep 10 Fashion & BeautyAired 9 March 2023

Nuddy, the eco-friendly skincare products, landed on the national radar after pitching the dragons in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 7%
Offered equity: £1M
Sought valuation

Kassi Emadi faced the dragons in Season 20, Episode 10 in the episode that aired 9 March 2023. Nuddy, the eco-friendly skincare products, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £70,000 in exchange for 7% equity, putting a £1M valuation on the business.

Nuddy couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Nuddy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Nuddy get a deal on Dragons’ Den?

No. Nuddy pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Nuddy on?

Nuddy appeared in Season 20, Episode 10, which aired 9 March 2023.

How much was Nuddy asking for on Dragons’ Den?

The founders asked for £70,000 for 7% of the company, a £1M valuation.

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