Nutrifiz Ltd

No Deal

Effervescent health tablets

Season 14 · Ep 14 OtherAired 12 February 2017

Nutrifiz Ltd is a effervescent health tablets that got its big break on Dragons’ Den in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 10%
Offered equity: £750K
Sought valuation

Founder David Hastie stepped onto the carpet in Season 14, Episode 14 in the episode that aired 12 February 2017. Nutrifiz Ltd, the effervescent health tablets, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 10% of the company, an implied valuation of £750K.

No deal. Every dragon declined, and Nutrifiz Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Nutrifiz Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Nutrifiz Ltd get a deal on Dragons’ Den?

No. Nutrifiz Ltd pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Nutrifiz Ltd on?

Nutrifiz Ltd appeared in Season 14, Episode 14, which aired 12 February 2017.

How much was Nutrifiz Ltd asking for on Dragons’ Den?

The founders asked for £75,000 for 10% of the company, a £750K valuation.

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