Olly Pops

No Deal

Towel designed to train basics of surfing

Season 4 · Ep 1 OtherAired 7 February 2007

Olly Pops, the towel designed to train basics of surfing, landed on the national radar after pitching the dragons in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Olly Dallish faced the dragons in Season 4, Episode 1 in the episode that aired 7 February 2007. Olly Pops, the towel designed to train basics of surfing, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Olly Pops couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 4, 10 of 52 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Olly Pops?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Olly Pops get a deal on Dragons’ Den?

No. Olly Pops pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Olly Pops on?

Olly Pops appeared in Season 4, Episode 1, which aired 7 February 2007.

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