Pedal Me

No Deal

Electric cargo bikes taxi services

Season 16 · Ep 14 ElectronicsAired 27 January 2019

Best known from its Dragons’ Den appearance, Pedal Me is a electric cargo bikes taxi services in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 45%
Offered equity: £222K
Sought valuation

Ben Knowles, Robert Sergeant and Chris Dixon walked into the Den in Season 16, Episode 14 in the episode that aired 27 January 2019. Pedal Me, the electric cargo bikes taxi services, pitched in the Electronics category, one of 26 electronics businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 45% stake, which valued the company at £222K.

The dragons passed, and Pedal Me left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Pedal Me was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Electronics category overall, roughly 46% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Pedal Me?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Pedal Me get a deal on Dragons’ Den?

No. Pedal Me pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Pedal Me on?

Pedal Me appeared in Season 16, Episode 14, which aired 27 January 2019.

How much was Pedal Me asking for on Dragons’ Den?

The founders asked for £100,000 for 45% of the company, a £222K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.