Phoneybox

No Deal

Wooden replica of red telephone boxes for multi-purpose

Season 4 · Ep 3 OtherAired 21 February 2007

Phoneybox is a wooden replica of red telephone boxes for multi-purpose that got its big break on Dragons’ Den in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Founder Andrew Peters stepped onto the carpet in Season 4, Episode 3 in the episode that aired 21 February 2007. Phoneybox, the wooden replica of red telephone boxes for multi-purpose, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Phoneybox walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Phoneybox?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Phoneybox get a deal on Dragons’ Den?

No. Phoneybox pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Phoneybox on?

Phoneybox appeared in Season 4, Episode 3, which aired 21 February 2007.

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