Pi Inthe Sky

No Deal

Advertising via remote controlled air-ships

Season 3 · Ep 8 OtherAired 21 September 2006

Pi Inthe Sky is a advertising via remote controlled air-ships that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: —
Offered equity: —
Sought valuation

Founder Tara Dayer-Smith and Howard Letch stepped onto the carpet in Season 3, Episode 8 in the episode that aired 21 September 2006. Pi Inthe Sky, the advertising via remote controlled air-ships, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Pi Inthe Sky walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Pi Inthe Sky?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Pi Inthe Sky get a deal on Dragons’ Den?

No. Pi Inthe Sky pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Pi Inthe Sky on?

Pi Inthe Sky appeared in Season 3, Episode 8, which aired 21 September 2006.

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