
Pit Pat Pet
No DealDog Activity Monitor
Pit Pat Pet, the dog activity monitor, landed on the national radar after pitching the dragons in Season 14, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £150K
- Asked for
- 20%
- Offered equity
- £750K
- Sought valuation
Andrew Nowell faced the dragons in Season 14, Episode 6 in the episode that aired 28 August 2016. Pit Pat Pet, the dog activity monitor, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.
They came in asking £150,000 in exchange for 20% equity, putting a £750K valuation on the business.
Pit Pat Pet couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 14, 21 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Pit Pat Pet?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Pit Pat Pet get a deal on Dragons’ Den?
No. Pit Pat Pet pitched the dragons but left Season 14 without a deal.
What season of Dragons’ Den was Pit Pat Pet on?
Pit Pat Pet appeared in Season 14, Episode 6, which aired 28 August 2016.
How much was Pit Pat Pet asking for on Dragons’ Den?
The founders asked for £150,000 for 20% of the company, a £750K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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