Plane Industries

No Deal

Luxury furniture, stationery and luggage aircraft scraps

Season 15 · Ep 2 OtherAired 27 August 2017

Plane Industries is a luxury furniture, stationery and luggage aircraft scraps that got its big break on Dragons’ Den in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation

Founder Ben and Harry Tucker stepped onto the carpet in Season 15, Episode 2 in the episode that aired 27 August 2017. Plane Industries, the luxury furniture, stationery and luggage aircraft scraps, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 10% of the company, an implied valuation of £800K.

No deal. Every dragon declined, and Plane Industries walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Plane Industries?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Plane Industries get a deal on Dragons’ Den?

No. Plane Industries pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Plane Industries on?

Plane Industries appeared in Season 15, Episode 2, which aired 27 August 2017.

How much was Plane Industries asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.