Play DNA

No Deal

Premier scientific artwork

Season 11 · Ep 8 OtherAired 2 February 2014

Best known from its Dragons’ Den appearance, Play DNA is a premier scientific artwork in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Dr Samantha Decombel and Dr Stuart Grice walked into the Den in Season 11, Episode 8 in the episode that aired 2 February 2014. Play DNA, the premier scientific artwork, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Play DNA left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Play DNA was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Play DNA?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Play DNA get a deal on Dragons’ Den?

No. Play DNA pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Play DNA on?

Play DNA appeared in Season 11, Episode 8, which aired 2 February 2014.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.