Poppit Out

No Deal

Ice cream flavours and containers

Season 6 · Ep 7 OtherAired 1 September 2008

Poppit Out, the ice cream flavours and containers, landed on the national radar after pitching the dragons in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: —
Offered equity: —
Sought valuation

Paul Sonabend and John Pepperell faced the dragons in Season 6, Episode 7 in the episode that aired 1 September 2008. Poppit Out, the ice cream flavours and containers, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Poppit Out couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 6, 14 of 66 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Poppit Out?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Poppit Out get a deal on Dragons’ Den?

No. Poppit Out pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Poppit Out on?

Poppit Out appeared in Season 6, Episode 7, which aired 1 September 2008.

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