Profiles Systems

No Deal

Non-surgical facelifts

Season 1 · Ep 5 OtherAired 1 February 2005

Profiles Systems is a non-surgical facelifts that got its big break on Dragons’ Den in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Anthony Johnson stepped onto the carpet in Season 1, Episode 5 in the episode that aired 1 February 2005. Profiles Systems, the non-surgical facelifts, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Profiles Systems walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 1 saw 61 pitches, and 8 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Profiles Systems?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Profiles Systems get a deal on Dragons’ Den?

No. Profiles Systems pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Profiles Systems on?

Profiles Systems appeared in Season 1, Episode 5, which aired 1 February 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.