Proms

No Deal

Party dresses for Prom's

Season 10 · Ep 8 OtherAired 28 October 2012

Best known from its Dragons’ Den appearance, Proms is a party dresses for prom's in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Lindsay Porter walked into the Den in Season 10, Episode 8 in the episode that aired 28 October 2012. Proms, the party dresses for prom's, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Proms left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Proms was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Proms?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Proms get a deal on Dragons’ Den?

No. Proms pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Proms on?

Proms appeared in Season 10, Episode 8, which aired 28 October 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.