Pure Bake

No Deal

Additive-free baking powders

Season 1 · Ep 2 OtherAired 11 January 2005

Pure Bake, the additive-free baking powders, landed on the national radar after pitching the dragons in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Marianne Jones faced the dragons in Season 1, Episode 2 in the episode that aired 11 January 2005. Pure Bake, the additive-free baking powders, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Pure Bake couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 1, 8 of 61 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Pure Bake?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Pure Bake get a deal on Dragons’ Den?

No. Pure Bake pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Pure Bake on?

Pure Bake appeared in Season 1, Episode 2, which aired 11 January 2005.

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