Purepotions Skincare

No Deal

Sensitive skincare cream

Season 10 · Ep 9 Fashion & BeautyAired 11 November 2012

Best known from its Dragons’ Den appearance, Purepotions Skincare is a sensitive skincare cream in Season 10, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Availability shifts constantly for Den alumni products. Tap through to see Purepotions Skincare's current price and stock on Amazon.

From the show

The Dragons’ Den pitch

£90K
Asked for: 15%
Offered equity: £600K
Sought valuation

Natalie Balmond and Weze Hannam walked into the Den in Season 10, Episode 9 in the episode that aired 11 November 2012. Purepotions Skincare, the sensitive skincare cream, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

On the carpet, the number was £90,000 for a 15% stake, which valued the company at £600K.

The dragons passed, and Purepotions Skincare left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Purepotions Skincare was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Sold on Purepotions Skincare?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Purepotions Skincare?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Purepotions Skincare get a deal on Dragons’ Den?

No. Purepotions Skincare pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Purepotions Skincare on?

Purepotions Skincare appeared in Season 10, Episode 9, which aired 11 November 2012.

How much was Purepotions Skincare asking for on Dragons’ Den?

The founders asked for £90,000 for 15% of the company, a £600K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.