Raw Bake Station

No Deal

Vegan chocolates and treats

Season 17 · Ep 12 OtherAired 29 March 2020

Raw Bake Station is a vegan chocolates and treats that got its big break on Dragons’ Den in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Genevieve Waxman stepped onto the carpet in Season 17, Episode 12 in the episode that aired 29 March 2020. Raw Bake Station, the vegan chocolates and treats, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Raw Bake Station walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Raw Bake Station?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Raw Bake Station get a deal on Dragons’ Den?

No. Raw Bake Station pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Raw Bake Station on?

Raw Bake Station appeared in Season 17, Episode 12, which aired 29 March 2020.

How much was Raw Bake Station asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.