Red Button Design

Deal

water transport, sanitation and storage device

Season 5 · Ep 9 OtherAired 18 December 2007

Red Button Design is a water transport, sanitation and storage device that got its big break on Dragons’ Den in Season 5, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Amanda Jones and James Brown stepped onto the carpet in Season 5, Episode 9 in the episode that aired 18 December 2007. Red Button Design, the water transport, sanitation and storage device, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

A deal was struck.

Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Red Button Design?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Red Button Design get a deal on Dragons’ Den?

Yes. Red Button Design closed a deal.

What season of Dragons’ Den was Red Button Design on?

Red Button Design appeared in Season 5, Episode 9, which aired 18 December 2007.

How much was Red Button Design asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.