Red Button Design
Dealwater transport, sanitation and storage device
Red Button Design is a water transport, sanitation and storage device that got its big break on Dragons’ Den in Season 5, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 10%
- Offered equity
- £500K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Amanda Jones and James Brown stepped onto the carpet in Season 5, Episode 9 in the episode that aired 18 December 2007. Red Button Design, the water transport, sanitation and storage device, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £50,000 for 10% of the company, an implied valuation of £500K.
A deal was struck.
Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Red Button Design still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Red Button Design?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Red Button Design get a deal on Dragons’ Den?
Yes. Red Button Design closed a deal.
What season of Dragons’ Den was Red Button Design on?
Red Button Design appeared in Season 5, Episode 9, which aired 18 December 2007.
How much was Red Button Design asking for on Dragons’ Den?
The founders asked for £50,000 for 10% of the company, a £500K valuation.
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