Redfoot Shoes
No DealMen and women's footwear
Redfoot Shoes is a men and women's footwear that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £300K
- Asked for
- 10%
- Offered equity
- £3M
- Sought valuation
Founder Tim Smith stepped onto the carpet in Season 9, Episode 10 in the episode that aired 3 October 2011. Redfoot Shoes, the men and women's footwear, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £300,000 for 10% of the company, an implied valuation of £3M.
No deal. Every dragon declined, and Redfoot Shoes walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Redfoot Shoes still in business?
Read our 2026 update on where the company is now.
Sold on Redfoot Shoes?
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Frequently asked questions
Where can I buy Redfoot Shoes?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Redfoot Shoes get a deal on Dragons’ Den?
No. Redfoot Shoes pitched the dragons but left Season 9 without a deal.
What season of Dragons’ Den was Redfoot Shoes on?
Redfoot Shoes appeared in Season 9, Episode 10, which aired 3 October 2011.
How much was Redfoot Shoes asking for on Dragons’ Den?
The founders asked for £300,000 for 10% of the company, a £3M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
