Rethink Wrap

No Deal

Reusable wrapping paper

Season 17 · Ep 8 OtherAired 22 December 2019

Best known from its Dragons’ Den appearance, Rethink Wrap is a reusable wrapping paper in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 25%
Offered equity: £160K
Sought valuation

Mary Ann Dujardin walked into the Den in Season 17, Episode 8 in the episode that aired 22 December 2019. Rethink Wrap, the reusable wrapping paper, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £40,000 for a 25% stake, which valued the company at £160K.

The dragons passed, and Rethink Wrap left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Rethink Wrap was one of 69 businesses to pitch in Season 17, where 26 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Rethink Wrap?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Rethink Wrap get a deal on Dragons’ Den?

No. Rethink Wrap pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Rethink Wrap on?

Rethink Wrap appeared in Season 17, Episode 8, which aired 22 December 2019.

How much was Rethink Wrap asking for on Dragons’ Den?

The founders asked for £40,000 for 25% of the company, a £160K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.