Rico Mexican Kitchen

No Deal

Range of Mexican foods

Season 9 · Ep 4 OtherAired 21 August 2011

Best known from its Dragons’ Den appearance, Rico Mexican Kitchen is a range of mexican foods in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 20%
Offered equity: £375K
Sought valuation

Marcela Flores Newburn and Tim Sutton walked into the Den in Season 9, Episode 4 in the episode that aired 21 August 2011. Rico Mexican Kitchen, the range of mexican foods, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 20% stake, which valued the company at £375K.

The dragons passed, and Rico Mexican Kitchen left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Rico Mexican Kitchen was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Rico Mexican Kitchen?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Rico Mexican Kitchen get a deal on Dragons’ Den?

No. Rico Mexican Kitchen pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Rico Mexican Kitchen on?

Rico Mexican Kitchen appeared in Season 9, Episode 4, which aired 21 August 2011.

How much was Rico Mexican Kitchen asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.