Ride 25

No Deal

Cycling adventure holidays

Season 13 · Ep 8 OtherAired 30 August 2015

Ride 25, the cycling adventure holidays, landed on the national radar after pitching the dragons in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 25%
Offered equity: £1M
Sought valuation

John Readman faced the dragons in Season 13, Episode 8 in the episode that aired 30 August 2015. Ride 25, the cycling adventure holidays, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £250,000 in exchange for 25% equity, putting a £1M valuation on the business.

Ride 25 couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Ride 25?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Ride 25 get a deal on Dragons’ Den?

No. Ride 25 pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Ride 25 on?

Ride 25 appeared in Season 13, Episode 8, which aired 30 August 2015.

How much was Ride 25 asking for on Dragons’ Den?

The founders asked for £250,000 for 25% of the company, a £1M valuation.

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