Rugged Interactive

Deal

Motivational fitness technology

Season 14 · Ep 16 Sports & OutdoorsAired 26 February 2017

Rugged Interactive is a motivational fitness technology that got its big break on Dragons’ Den in Season 14, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 30%
Offered equity: £333K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Simon Heap stepped onto the carpet in Season 14, Episode 16 in the episode that aired 26 February 2017. Rugged Interactive, the motivational fitness technology, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 30% of the company, an implied valuation of £333K.

A deal was struck.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Rugged Interactive?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Rugged Interactive get a deal on Dragons’ Den?

Yes. Rugged Interactive closed a deal.

What season of Dragons’ Den was Rugged Interactive on?

Rugged Interactive appeared in Season 14, Episode 16, which aired 26 February 2017.

How much was Rugged Interactive asking for on Dragons’ Den?

The founders asked for £100,000 for 30% of the company, a £333K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.