Safestix

No Deal

Wooden sticks for dogs

Season 9 · Ep 7 OtherAired 12 September 2011

Safestix, the wooden sticks for dogs, landed on the national radar after pitching the dragons in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: —
Offered equity: —
Sought valuation

Paul Blair faced the dragons in Season 9, Episode 7 in the episode that aired 12 September 2011. Safestix, the wooden sticks for dogs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Safestix couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 9, 16 of 80 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Safestix?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Safestix get a deal on Dragons’ Den?

No. Safestix pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Safestix on?

Safestix appeared in Season 9, Episode 7, which aired 12 September 2011.

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