Savvylash

No Deal

Eyelash beauty product

Season 9 · Ep 9 OtherAired 26 September 2011

Best known from its Dragons’ Den appearance, Savvylash is a eyelash beauty product in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Michelle Savage walked into the Den in Season 9, Episode 9 in the episode that aired 26 September 2011. Savvylash, the eyelash beauty product, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.

The dragons passed, and Savvylash left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Savvylash was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Savvylash?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Savvylash get a deal on Dragons’ Den?

No. Savvylash pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Savvylash on?

Savvylash appeared in Season 9, Episode 9, which aired 26 September 2011.

How much was Savvylash asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.