Sea Chips

No Deal

Salmon skin crisps

Season 16 · Ep 15 Fashion & BeautyAired 3 February 2019

Sea Chips is a salmon skin crisps that got its big break on Dragons’ Den in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£30K
Asked for: 35%
Offered equity: £86K
Sought valuation

Founder Daniel Pawson stepped onto the carpet in Season 16, Episode 15 in the episode that aired 3 February 2019. Sea Chips, the salmon skin crisps, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £30,000 for 35% of the company, an implied valuation of £86K.

No deal. Every dragon declined, and Sea Chips walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Sea Chips?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sea Chips get a deal on Dragons’ Den?

No. Sea Chips pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Sea Chips on?

Sea Chips appeared in Season 16, Episode 15, which aired 3 February 2019.

How much was Sea Chips asking for on Dragons’ Den?

The founders asked for £30,000 for 35% of the company, a £86K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.