Secret Santa

No Deal

Potential Christmas single

Season 10 · Ep 13 OtherAired 27 December 2012

Secret Santa, the potential christmas single, landed on the national radar after pitching the dragons in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Craig Head faced the dragons in Season 10, Episode 13 in the episode that aired 27 December 2012. Secret Santa, the potential christmas single, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Secret Santa couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Secret Santa?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Secret Santa get a deal on Dragons’ Den?

No. Secret Santa pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Secret Santa on?

Secret Santa appeared in Season 10, Episode 13, which aired 27 December 2012.

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