Shades Dancewear
No DealEthnicity themed dance wear
Shades Dancewear is a ethnicity themed dance wear that got its big break on Dragons’ Den in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 10%
- Offered equity
- £750K
- Sought valuation
Founder Laura Grant and Stacey Green stepped onto the carpet in Season 22, Episode 14 in the episode that aired 30 October 2025. Shades Dancewear, the ethnicity themed dance wear, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.
The ask was £75,000 for 10% of the company, an implied valuation of £750K.
No deal. Every dragon declined, and Shades Dancewear walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Shades Dancewear?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Shades Dancewear get a deal on Dragons’ Den?
No. Shades Dancewear pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was Shades Dancewear on?
Shades Dancewear appeared in Season 22, Episode 14, which aired 30 October 2025.
How much was Shades Dancewear asking for on Dragons’ Den?
The founders asked for £75,000 for 10% of the company, a £750K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
